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<channel>
	<title>Film Esq.</title>
	<atom:link href="http://www.filmesq.com/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.filmesq.com</link>
	<description>Legal perspectives on movies, video games, and comics</description>
	<lastBuildDate>Mon, 12 Mar 2012 18:03:36 +0000</lastBuildDate>
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		<title>Josh Homme Sues Ex-Kyuss Bandmates for Trademark Infringement</title>
		<link>http://www.filmesq.com/2012/03/josh-homme-sues-ex-kyuss-bandmates-for-trademark-infringement/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=josh-homme-sues-ex-kyuss-bandmates-for-trademark-infringement</link>
		<comments>http://www.filmesq.com/2012/03/josh-homme-sues-ex-kyuss-bandmates-for-trademark-infringement/#comments</comments>
		<pubDate>Mon, 12 Mar 2012 16:05:06 +0000</pubDate>
		<dc:creator>Rodney Perkins</dc:creator>
				<category><![CDATA[Music]]></category>
		<category><![CDATA[Trademark]]></category>

		<guid isPermaLink="false">http://www.filmesq.com/?p=252</guid>
		<description><![CDATA[Musician Josh Homme is suing ex-Kyuss bandmates from for, among other things, trademark infringement. In a March 9, 2012 complaint filed in the District Court for the Central District of California, Homme, who is now mostly known as the leader of Queens of the Stone Age, claims that ex-Kyuss members Brant Bjork and John Garcia &#8230;<p><a href="http://www.filmesq.com/2012/03/josh-homme-sues-ex-kyuss-bandmates-for-trademark-infringement/" class="more-link">Read More</a></p>]]></description>
			<content:encoded><![CDATA[<p>Musician Josh Homme is suing ex-Kyuss bandmates from for, among other things, trademark infringement. In a March 9, 2012 complaint filed in the District Court for the Central District of California, Homme, who is now mostly known as the leader of Queens of the Stone Age, claims that ex-Kyuss members Brant Bjork and John Garcia filed federal trademarks on KYUSS and KYUSS LIVES without consulting Homme or Kyuss bassist Scott Reeder. Homme&#8217;s complaint, which is linked at the bottom of this post, states that original members of the group had a partnership agreement and trademarks that prohibited Bjork and Garcia from using the trademarks.</p>
<ol>
<li><em><a href="https://s3.amazonaws.com/www.filmesq.com/03092012_homme_v_kyuss_lives.pdf">Homme v. Kyuss Lives</a></em></li>
</ol>
]]></content:encoded>
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		<title>Chuck D of Public Enemy Sues UMG for Underpayment of Royalties for Digital Downloads</title>
		<link>http://www.filmesq.com/2012/01/chuck-d-public-enemy-umg-royalties-digital-downloads/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=chuck-d-public-enemy-umg-royalties-digital-downloads</link>
		<comments>http://www.filmesq.com/2012/01/chuck-d-public-enemy-umg-royalties-digital-downloads/#comments</comments>
		<pubDate>Tue, 17 Jan 2012 01:02:58 +0000</pubDate>
		<dc:creator>Rodney Perkins</dc:creator>
				<category><![CDATA[Contract Law]]></category>
		<category><![CDATA[Copyright]]></category>
		<category><![CDATA[Intellectual Property]]></category>
		<category><![CDATA[Music]]></category>

		<guid isPermaLink="false">http://www.filmesq.com/?p=236</guid>
		<description><![CDATA[This suit was filed a few months ago but it has just recently come under the Film. Esq. radar. On November 2, 2011, Carlton Douglas Ridenour (aka Chuck D of the musical group Public Enemy) filed a class action suit against UMG Recordings, Inc. (UMG) for various claims including breach of contract and violations of &#8230;<p><a href="http://www.filmesq.com/2012/01/chuck-d-public-enemy-umg-royalties-digital-downloads/" class="more-link">Read More</a></p>]]></description>
			<content:encoded><![CDATA[<p>This suit was filed a few months ago but it has just recently come under the Film. Esq. radar. On November 2, 2011, Carlton Douglas Ridenour (aka Chuck D of the musical group Public Enemy) filed a class action suit against UMG Recordings, Inc. (UMG) for various claims including breach of contract and violations of California and  New York&#8217;s unfair competition statutes. The factual basis for the claims arises from UMG&#8217;s alleged underpayment of artist royalties for digital downloads and ringtones under their standard master recording agreements. The complaint is available in PDF format at the bottom of the post.</p>
<ol>
<li><em><a href="https://s3.amazonaws.com/www.filmesq.com/11022011_ridenour_v_umg.pdf">Ridenour v. Universal Music Group</a></em></li>
</ol>
<p>&nbsp;</p>
<p>&nbsp;</p>
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		<title>Army Vet Claims James Cameron Turned His Ideas Into Avatar</title>
		<link>http://www.filmesq.com/2011/12/army-vet-avatar-lawsuit-james-cameron/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=army-vet-avatar-lawsuit-james-cameron</link>
		<comments>http://www.filmesq.com/2011/12/army-vet-avatar-lawsuit-james-cameron/#comments</comments>
		<pubDate>Sat, 24 Dec 2011 15:05:35 +0000</pubDate>
		<dc:creator>Rodney Perkins</dc:creator>
				<category><![CDATA[Contract Law]]></category>
		<category><![CDATA[Movies]]></category>

		<guid isPermaLink="false">http://www.filmesq.com/?p=226</guid>
		<description><![CDATA[In a lawsuit filed on December 13, 2011 in the United States District for the Central District of California, Army vet Gerald Morawski filed various contract and fraud claims against Lightstorm Entertainment and James Cameron for allegedly using his ideas to make the the film Avatar. In 1991, Morawski, who has worked in the visual effects &#8230;<p><a href="http://www.filmesq.com/2011/12/army-vet-avatar-lawsuit-james-cameron/" class="more-link">Read More</a></p>]]></description>
			<content:encoded><![CDATA[<p>In a lawsuit filed on December 13, 2011 in the United States District for the Central District of California, Army vet Gerald Morawski filed various contract and fraud claims against Lightstorm Entertainment and James Cameron for allegedly using his ideas to make the the film <em>Avatar</em>. In 1991, Morawski, who has worked in the visual effects industry, sold Lightstorm a set of images for James Cameron&#8217;s art gallery. He alleges that he entered discussions with the company to make a film called <em>Guardians of the Eden</em>. The detailed descriptions of the film contained in the complaint sounds strikingly similar to <em>Avatar</em>.  Of course, the validity of his claims is an entirely different matter. Although Morawski&#8217;s  illustrations were included as exhibits in the complaint (see below), they do not appear in the electronic document posted by the federal courts.</p>
<ol>
<li><em><a href="https://s3.amazonaws.com/www.filmesq.com/12132011_morawski_v_lightstorm.pdf" target="_blank">Morawski v. Lightstorm Entertainment, et al</a></em></li>
</ol>
<p>&nbsp;</p>
<p>&nbsp;</p>
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		<title>Copyright Suit Against Insane Clown Posse Filed on Halloween</title>
		<link>http://www.filmesq.com/2011/11/insane-clown-posse-copyright-lawsuit-filed-on-halloween/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=insane-clown-posse-copyright-lawsuit-filed-on-halloween</link>
		<comments>http://www.filmesq.com/2011/11/insane-clown-posse-copyright-lawsuit-filed-on-halloween/#comments</comments>
		<pubDate>Sun, 27 Nov 2011 15:38:23 +0000</pubDate>
		<dc:creator>Rodney Perkins</dc:creator>
				<category><![CDATA[Copyright]]></category>
		<category><![CDATA[Intellectual Property]]></category>
		<category><![CDATA[Music]]></category>
		<category><![CDATA[copyright]]></category>
		<category><![CDATA[icp]]></category>
		<category><![CDATA[insane clown posse]]></category>
		<category><![CDATA[psychopathic records]]></category>

		<guid isPermaLink="false">http://www.filmesq.com/?p=218</guid>
		<description><![CDATA[Entity Productions, the company behind the music group Midnight Syndicate, is suing Psychopathic Records and the horror-rap group Insane Clown Posse (ICP) for copyright infringement. A copy of the full complaint can be downloaded from the link at the bottom of this post. The suit, which was filed in the United States District Court for the Eastern Division &#8230;<p><a href="http://www.filmesq.com/2011/11/insane-clown-posse-copyright-lawsuit-filed-on-halloween/" class="more-link">Read More</a></p>]]></description>
			<content:encoded><![CDATA[<p>Entity Productions, the company behind the music group Midnight Syndicate, is suing Psychopathic Records and the horror-rap group Insane Clown Posse (ICP) for copyright infringement. A copy of the full complaint can be downloaded from the link at the bottom of this post. The suit, which was filed in the United States District Court for the Eastern Division of Ohio on October 31, 2011, claims that two separate Insane Clown Posse albums &#8211; <em>Mirror Mirror</em> and <em>Tales From the Lotus Pod</em> &#8212; contain excerpts from various Midnight Syndicate recordings and compositions. The alleged infringement goes back as far as 2009.</p>
<p>The complaint goes as far to say that some ICP tracks are simply Midnight Syndicate<br />
recordings with overdubbed vocals. The complaint claims a total of 14 copyrights were infringed (7 compositions and 7 recordings). As such, the requested statutory relief is $2,100,000 ($150K per infringement) and a permanent injunction against further use of the recordings and compositions.</p>
<p>According to their website, Midnight Syndicate creates &#8220;Halloween music and gothic, horror, fantasy soundtracks for the imagination.&#8221; The group has created instrumental music for television, film, video games, haunted houses, and other musicians.</p>
<ol>
<li><a title="Entity v. Psychopathic Records" href="https://s3.amazonaws.com/www.filmesq.com/10312011_entity_v_psychopathic_records.pdf"><em>Entity Productions v. Psychopathic Records</em></a></li>
</ol>
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		<title>New Patent Harbor Suits Part of a Broader Assault on the Film Industry</title>
		<link>http://www.filmesq.com/2011/10/new-patent-harbor-suits-part-of-a-broader-assault-on-the-film-industry/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=new-patent-harbor-suits-part-of-a-broader-assault-on-the-film-industry</link>
		<comments>http://www.filmesq.com/2011/10/new-patent-harbor-suits-part-of-a-broader-assault-on-the-film-industry/#comments</comments>
		<pubDate>Sat, 15 Oct 2011 14:16:33 +0000</pubDate>
		<dc:creator>Rodney Perkins</dc:creator>
				<category><![CDATA[Intellectual Property]]></category>
		<category><![CDATA[Movies]]></category>
		<category><![CDATA[Patents]]></category>

		<guid isPermaLink="false">http://www.filmesq.com/?p=196</guid>
		<description><![CDATA[Yesterday&#8217;s post about a wave of patent suits against film companies is actually part of a broader assault by Patent Harbor, LLC . Additional research shows that Patent Harbor, LLC filed a complaint entitled Patent Harbor, LLC v. Dreamworks Animation SKG, Inc, et al on May 9, 2011. The complaint contains claims against 41 (!) film companies, including &#8230;<p><a href="http://www.filmesq.com/2011/10/new-patent-harbor-suits-part-of-a-broader-assault-on-the-film-industry/" class="more-link">Read More</a></p>]]></description>
			<content:encoded><![CDATA[<p><span style="color: #000000;"><a href="http://www.filmesq.com/2011/10/patent-wars-dvd-and-blu-ray/"><span style="color: #000000;">Yesterday&#8217;s post about a wave of patent suits against film companie</span></a>s is actually part of a broader assault by Patent Harbor, LLC . Additional research shows that Patent Harbor, LLC filed a complaint entitled <em>Patent Harbor, LLC v. Dreamworks Animation SKG, Inc, et al </em>on May 9, 2011. The complaint contains claims against 41 (!) film companies, including various CBS Films, After Dark Films, Focus Features, HBO, and Miramax. The source of the claims is the same: <a href="http://www.google.com/patents?id=cjYmAAAAEBAJ&amp;pg=PA1&amp;dq=U.S.+Patent+No.+5,684,514&amp;hl=en&amp;ei=qs6YTpuXJofu0gG757ydBA&amp;sa=X&amp;oi=book_result&amp;ct=result&amp;resnum=1&amp;ved=0CDAQ6AEwAA#v=onepage&amp;q=U.S.%20Patent%20No.%205%2C684%2C514&amp;f=false"><span style="color: #000000;"><span style="color: #0000ff;"><span style="color: #000000;">U.S. Patent No. 5,684,514 ( “Apparatus and Method for Assembling Content Addressable Video</span>.”</span>)</span></a></span></p>
<ol>
<li><em><a href="https://s3.amazonaws.com/www.filmesq.com/Patent_Harbor_LLC_v_Dreamworks_et_al.pdf">Patent Harbor, LLC v. Dreamworks Animation SKG, Inc, et al</a></em></li>
</ol>
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		<item>
		<title>Patent Wars Expand to DVDs and Blu-Rays</title>
		<link>http://www.filmesq.com/2011/10/patent-wars-dvd-and-blu-ray/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=patent-wars-dvd-and-blu-ray</link>
		<comments>http://www.filmesq.com/2011/10/patent-wars-dvd-and-blu-ray/#comments</comments>
		<pubDate>Sat, 15 Oct 2011 00:31:01 +0000</pubDate>
		<dc:creator>Rodney Perkins</dc:creator>
				<category><![CDATA[Intellectual Property]]></category>
		<category><![CDATA[Movies]]></category>
		<category><![CDATA[Patents]]></category>
		<category><![CDATA[criterion collection]]></category>
		<category><![CDATA[Disney]]></category>
		<category><![CDATA[eastern district of texas]]></category>
		<category><![CDATA[holding companies]]></category>
		<category><![CDATA[lion's gate]]></category>
		<category><![CDATA[patent trolls]]></category>

		<guid isPermaLink="false">http://www.filmesq.com/?p=146</guid>
		<description><![CDATA[On October 13, 2011, a Fort Worth, Texas company called Patent Harbor, LLC filed patent suits against various DVD and Blu-Ray companies, including Lion&#8217;s Gate Films, Warner Brothers Pictures, and The Criterion Collection. PDF versions of the complaints can be downloaded from links at the bottom of this post. Per the current trend in patent &#8230;<p><a href="http://www.filmesq.com/2011/10/patent-wars-dvd-and-blu-ray/" class="more-link">Read More</a></p>]]></description>
			<content:encoded><![CDATA[<p>On October 13, 2011, a Fort Worth, Texas company called Patent Harbor, LLC filed patent suits against various DVD and Blu-Ray companies, including Lion&#8217;s Gate Films, Warner Brothers Pictures, and The Criterion Collection. PDF versions of the complaints can be downloaded from links at the bottom of this post.</p>
<p>Per the current trend in patent litigation by holding companies,  the suits were filed in the United States District Court for the Eastern District of Texas (Tyler Division). Corporate disclosure statements included with each complaint indicate that a Delaware company named Brandel, LLC is the sole owner of Patent Harbor.</p>
<p>The suits allege  that the companies violate <a href="http://www.google.com/patents?id=cjYmAAAAEBAJ&amp;pg=PA1&amp;dq=U.S.+Patent+No.+5,684,514&amp;hl=en&amp;ei=qs6YTpuXJofu0gG757ydBA&amp;sa=X&amp;oi=book_result&amp;ct=result&amp;resnum=1&amp;ved=0CDAQ6AEwAA#v=onepage&amp;q=U.S.%20Patent%20No.%205%2C684%2C514&amp;f=false">U.S. Patent No. 5,684,514</a>. The 514 patent, which was issued on  November 4, 1997,  is entitled “Apparatus and Method for Assembling Content Addressable Video.” The essence of the claims is demonstrated in the following language from <em>Patent Harbor, LLC v. Warner Bros. Pictures, Inc.</em></p>
<blockquote><p>&#8220;Upon information and belief, Warner Bros.’s authoring or manufacture of the DVD and Blu-Ray discs, including, but not limited to, exemplary movie  License to Wed, with their content-addressing  features <strong>(e.g. illustrated chapter/scene selection)</strong> along with the authoring equipment, and/or sale  of the authored discs, on behalf of others and/or itself, infringe one or more claims of the ‘514 Patent.  Upon information and belief, Warner Bros. either performs the authoring,  manufacturing, and/or distribution or directs and controls the  authoring, manufacturing, and/or  distribution through contract. (emphasis added)</p></blockquote>
<p>Note that the boilerplate complaints contain virtually the same language, including  a version of the paragraph presented above. I intentionally highlighted the language about &#8220;illustrated chapter/scene selection&#8221; to point out how potentially broad these claims are. Film Esq. will be closely following these cases so look for updates in the near future.</p>
<ol>
<li><em><a href="https://s3.amazonaws.com/www.filmesq.com/Patent_Harbor__LLC_v__20th_Century_Fox.pdf">Patent Harbor, LLC v. Warner Bros. Pictures, Inc.</a></em></li>
<li><em><a href="https://s3.amazonaws.com/www.filmesq.com/Patent_Harbor__LLC_v__Criterion.pdf">Patent Harbor, LLC v. The Criterion Collection, LLC</a></em></li>
<li><em><a href="https://s3.amazonaws.com/www.filmesq.com/Patent_Harbor__LLC_v__Disney.pdf">Patent Harbor, LLC v.  Disney Enterprises, Inc.</a></em></li>
<li><em><a href="https://s3.amazonaws.com/www.filmesq.com/Patent_Harbor__LLC_v__Lions_Gate.pdf">Patent Harbor, LLC v.  Lions Gate FIlms, Inc.</a></em></li>
<li><em><a href="https://s3.amazonaws.com/www.filmesq.com/Patent_Harbor__LLC_v__Echo_Bridge.pdf">Patent Harbor, LLC v. Shout Factory!, LLC</a></em></li>
<li><em><a href="https://s3.amazonaws.com/www.filmesq.com/Patent_Harbor__LLC_v__20th_Century_Fox.pdf">Patent Harbor, LLC v. Platinum Disc, LLC</a></em></li>
</ol>
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		<title>Film Esq. Returns</title>
		<link>http://www.filmesq.com/2011/10/film-esq-returns/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=film-esq-returns</link>
		<comments>http://www.filmesq.com/2011/10/film-esq-returns/#comments</comments>
		<pubDate>Wed, 05 Oct 2011 13:45:26 +0000</pubDate>
		<dc:creator>Rodney Perkins</dc:creator>
				<category><![CDATA[Comic Books]]></category>
		<category><![CDATA[Movies]]></category>
		<category><![CDATA[Video Games]]></category>

		<guid isPermaLink="false">http://www.filmesq.com/?p=69</guid>
		<description><![CDATA[This site has been dormant for much longer than I anticipated. However, I intend to make up for lost time. The site has been moved from Blogger to WordPress, which will provide a better user experience. It will also help content management tremendously. As to the content, I will continue tackle the same topics, but there &#8230;<p><a href="http://www.filmesq.com/2011/10/film-esq-returns/" class="more-link">Read More</a></p>]]></description>
			<content:encoded><![CDATA[<p>This site has been dormant for much longer than I anticipated. However, I intend to make up for lost time. The site has been moved from Blogger to WordPress, which will provide a better user experience. It will also help content management tremendously. As to the content, I will continue tackle the same topics, but there will probably be a greater focus on video games. However, movies and comics will definitely receive ample attention.</p>
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		<title>FTC Disclosure Rules for Bloggers Part 3: Rules In Effect</title>
		<link>http://www.filmesq.com/2010/01/ftc-disclosure-rules-for-bloggers-part-3-rules-in-effect/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=ftc-disclosure-rules-for-bloggers-part-3-rules-in-effect</link>
		<comments>http://www.filmesq.com/2010/01/ftc-disclosure-rules-for-bloggers-part-3-rules-in-effect/#comments</comments>
		<pubDate>Mon, 04 Jan 2010 14:52:00 +0000</pubDate>
		<dc:creator>Rodney Perkins</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Blogs]]></category>
		<category><![CDATA[Disclosure]]></category>
		<category><![CDATA[FTC]]></category>
		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://www.filmesq.com/?p=64</guid>
		<description><![CDATA[On October 5, 2009, the Federal Trade Commission (FTC) issued rules regarding disclosure of blogger&#8217;s connections with products they discuss under 16 CFR § 255. These rules were discussed in two posts regarding when a blog post constitutes a product endorsement and when an endorsement on a blog requires disclosure of the source of the &#8230;<p><a href="http://www.filmesq.com/2010/01/ftc-disclosure-rules-for-bloggers-part-3-rules-in-effect/" class="more-link">Read More</a></p>]]></description>
			<content:encoded><![CDATA[<div style="font-family: &quot;Trebuchet MS&quot;,sans-serif;"><span style="font-size: small;">On October 5, 2009, the Federal Trade Commission (FTC) issued rules regarding disclosure of blogger&#8217;s connections with products they discuss </span><span style="font-size: small;">under 16 CFR § </span><span style="font-size: small;">255</span><span style="font-size: small;">. These rules were discussed in two posts regarding <a href="http://www.filmesq.com/2009/10/ftc-disclosure-rules-for-bloggers-part.html">when a blog post constitutes a product endorsement</a> and <a href="http://www.filmesq.com/2009/12/ftc-disclosure-rules-for-bloggers-part.html">when an endorsement on a blog requires disclosure of the source of the product</a>.</span> Now that the rules are actually in effect (December 1st), this blog will continue to follow the issue. Hopefully, a clearer path will emerge as review sites begin to disclose connections with product manufacturers, and the FTC begins to actually enforce the rules. Readers of Film Esq. should feel free to send in disclosure statements found on various blogs. This will help build a sense of how sites are tackling the issue. </div>
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		<title>Wolverine &quot;Leaker&quot; is a Weak Link in the Chain</title>
		<link>http://www.filmesq.com/2010/01/wolverine-leaker-is-a-weak-link-in-the-chain/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=wolverine-leaker-is-a-weak-link-in-the-chain</link>
		<comments>http://www.filmesq.com/2010/01/wolverine-leaker-is-a-weak-link-in-the-chain/#comments</comments>
		<pubDate>Sun, 03 Jan 2010 14:53:00 +0000</pubDate>
		<dc:creator>Rodney Perkins</dc:creator>
				<category><![CDATA[Copyright]]></category>
		<category><![CDATA[Criminal Law]]></category>
		<category><![CDATA[Movies]]></category>
		<category><![CDATA[Piracy]]></category>

		<guid isPermaLink="false">http://www.filmesq.com/?p=63</guid>
		<description><![CDATA[A FBI arrest was recently made in the leak of the Wolverine film, but it is very obvious that the suspect is only a weak link in the chain. The indictment of alleged Wolverine leaker Gilberto Sanchez, who is a Bronx resident, states that he uploaded a copy of the film to Megaupload, which is &#8230;<p><a href="http://www.filmesq.com/2010/01/wolverine-leaker-is-a-weak-link-in-the-chain/" class="more-link">Read More</a></p>]]></description>
			<content:encoded><![CDATA[<p><span style="font-family: 'Trebuchet MS',sans-serif;">A FBI arrest was recently made in the <a href="http://www.filmesq.com/2009/04/why-fbi-is-investigating-wolverine-leak.html">leak of the Wolverine film</a>, but it is very obvious that the suspect is only a weak link in the chain. The indictment of alleged Wolverine leaker Gilberto Sanchez, who is a Bronx resident, states that he uploaded a copy of the film to Megaupload, which is a popular file sharing site. This is it. There is still no information about where the file actually came from. In fact, <a href="http://www.nydailynews.com/news/ny_crime/2009/12/16/2009-12-16_bronx_archnemesis_of_wolverine_is_nabbed_by_fbi_for_allegedly_pirating_xmen_movi.html">Gilberto Sanchez told the New York Daily News that he bought the file from some &#8220;guy on the street for five bucks.&#8221; </a>Was his lawyer around? Anyway, it took almost a year for the FBI to arrest Sanchez. If what he says is actually true, it is highly unlikely that the actual source of the file will ever be found.</span></p>
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		<title>FTC Disclosure Rules for Bloggers Part 2: Disclosure</title>
		<link>http://www.filmesq.com/2009/12/ftc-disclosure-rules-for-bloggers-part-2-disclosure/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=ftc-disclosure-rules-for-bloggers-part-2-disclosure</link>
		<comments>http://www.filmesq.com/2009/12/ftc-disclosure-rules-for-bloggers-part-2-disclosure/#comments</comments>
		<pubDate>Mon, 28 Dec 2009 16:21:00 +0000</pubDate>
		<dc:creator>Rodney Perkins</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Blogs]]></category>
		<category><![CDATA[Disclosure]]></category>
		<category><![CDATA[FTC]]></category>
		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://www.filmesq.com/?p=62</guid>
		<description><![CDATA[Part 1 of this discussion of the Federal Trade Commission&#8217;s new blogger disclosure rules under Part 16, Section 255 of the Code of Federal Regulations (16 CFR § 255) focused on the definition of an &#8220;endorsement.&#8221; Its useful to remember that if a review on a blog is an endorsement, the author or site must &#8230;<p><a href="http://www.filmesq.com/2009/12/ftc-disclosure-rules-for-bloggers-part-2-disclosure/" class="more-link">Read More</a></p>]]></description>
			<content:encoded><![CDATA[<div style="font-family: 'Trebuchet MS',sans-serif;"><span style="font-size: small;"><a href="http://www.filmesq.com/2009/10/ftc-disclosure-rules-for-bloggers-part.html">Part 1 of this discussion </a>of the Federal Trade Commission&#8217;s new blogger disclosure rules under </span><span style="font-size: small;"><a href="http://ecfr.gpoaccess.gov/cgi/t/text/text-idx?c=ecfr&amp;tpl=/ecfrbrowse/Title16/16cfr255_main_02.tpl">Part 16, Section 255 of the Code of Federal Regulations</a> (16 CFR § </span><span style="font-size: small;">255) </span><span style="font-size: small;">focused on the definition of an &#8220;endorsement.&#8221; Its useful to remember that if a review on a blog is an endorsement, the author or site must disclose the source of the product reviewed.</span><span style="font-size: small;"> This post, which has admittedly been delayed longer than originally intended, talks specifically about what <em>kind </em>of disclosure is required.</span><span style="font-size: small;">Disclosure is simple. If review or statement is an &#8220;endorsement,&#8221; The Guidelines place an emphasis on disclosure being triggered by the existence of a &#8220;material connections.&#8221; A connection between the endorser and the seller is material if &#8220;might materially affect the weight or credibility of the endorsement (i.e., the connection is not reasonably expected by the audience).&#8221; Materiality seems to focus on whether the reviewer received the product for free, regardless of its monetary value.<br />
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